Why Hongkongers need multifaceted training for a complex world
July 15, 2015
Tim Stock, founder and managing director of research and strategy consultancy scenarioDNA in New York, his training as an anthropologist is key to both his business and his clients, which include global brands such as Nike, Ikea and Russian Standard Vodka.
Stock said the many cultural layers that exist require seeing things in new ways. That calls for bringing together a lot of disciplines. "Divergent ways of thinking are the only way out of the echo chamber, and on to innovation. Good design is about developing things that integrate seamlessly into people's lives," he said.