From Renovation to Innovation: Design Thinking in Experience Design
Principal Strategist, Continuum, Shanghai
Our clients usually come to us looking for a new design, or to solve their business problems. As Innovators, however, we aim to help grow their businesses by improving people’s lives. In service design, we humanise complex service systems to improve the customer experience, from tangible spaces and tools, to intangible service protocols. At the same time, we make the system more cost effective and operationally efficient.
Combining the rigor of process, illustration through hospitality-related case studies, and practical experience of solving a design challenge, Continuum’s Design Thinking Workshop will allow participants to practice an alternative, user-centered methodology to tackle design and business challenges.
Associate Professor, Illinois Institute of Technology, United States
“Placemaking” is a process that fosters the creation of vital public destinations: the kind of places where people feel a strong connection to their communities. As communities become more socially connected through technologies such as Facebook, Twitter, Foursquare etc., these connections become the key element by which “Placemaking” can happen.
Interactive “Placemaking” redefines placemaking in the context of this new social connectivity. In the workshop, you will get a taste of experimenting with experiential placemaking. These installations are playful, interactive, and have a portable component, they allow a diverse population to easily engage with information and participate in building place.