Designing A Store without A Store: An O2O Service Model
Creative Manager, Cheil Worldwide, South Korea
How to use the outdoor advertising space in a subway station in Seoul for the grand opening of HomePlus supermarket (Tesco) in the Chamsil district?
The Creative Team from Cheil Worldwide rolled out this outdoor campaign a month before the store opening. No TV or Print advertisements were carried out, however opening day sales exceeded expectations by 550%.
Grace Wang has created a mini empire of ten different businesses, unified by her aim of ‘promoting good living’. From VVG Bistro, to VVG B&B to VVG Something, she promotes a consistent style of living, which is meticulously curated from the inspiration she gains during her extensive travels being exposed to a myriad of cultures the world has to offer. Grace wants to promote the Asian alley culture through the VVG concept, by bringing relaxing, elegant and warm environments for people. The result is an enchanting environment built around the industrial streets of Section 4 in Taipei.
Influencing the Local Popular Culture through Storytelling: The Success Stories of AMENPAPA
Director, AMENPAPA Limited, Hong Kong
AMENPAPA was founded in 2010, with the vision to use fashion as a platform to spread God’s love. Its products carry messages that are inspiring, joyful and uplifting.
AMENPAPA is widely supported by top singers and artists from Asia like Jay Chou, Sammi Cheng and G.E.M.etc. There has been extensive media coverage from Asia’s well-known fashion magazines too.
AMENPAPA are currently selling through 40+ fashion chain stores in Hong Kong, Macau, Taiwan and China, while Harvey Nichols in Hong Kong and Galeries Lafayette in Beijing are their partner distributors. AMENPAPA now has four stores in Hong Kong and one in Shanghai.
How, what, why and where do people buy? Innovations in payment methods, the introduction of alternative currencies and changing methods of shopping are all impacting brand engagement. Rakhi will explore the opportunities for retail channels, retail services and customer engagement.
10:05 - 10:35
Re-humanising Retail: The New Glue
Global Strategy Director and Managing Director, Greater China, FITCH Worldwide, Singapore
Aiming to unlock the potential of the rapidly growing Chinese housing market, B&Q brought in FITCH to create a concept store. Ian will share his experience in offering customers a multisensory, high-tech home improvement journey.
Before even entering the store, customers gather ideas online, sharing their vision via “mood boards”, consulting their Pocket Coach app, or creating layouts in-store with life-size blocks and projections. Once finalized, the customer can convert the design into a project plan.
Mobile Innovation: Online to Offline (O2O) User Experience
CEO, Cherrypicks, Hong Kong
As the leader of the global mobile innovation powerhouse, Jason will discuss the latest projects at Cherrypicks and how they are able to meet the increasingly sophisticated demands of user experience. They are committed to deliver innovative mobile experiences by continuously developing new ways to exploit disruptive technologies in the mobile space.
Engaging Customers for International Brands through Digital Platforms and Beyond
CEO, Icicle Group, Hong Kong
The path forward lays in orchestrating individual journey for customers that span across both time, digital channels, cultures and countries consistently, and that do so at a massive scale. International brands are leading the way in this major sea change in the marketing world by integrating digital and physical touchpoints to create multi-dimensional experience and engage shoppers across channels. Bonnie will speak about how Icicle has helped to deliver a consistent and all-encompassing customer experience for international brands of the world.
Broken Brand Promises: Reconnecting Our Corporate Ecosystems through Design
Advisor & Experience Strategist, Doberman, Sweden
Today’s empowered consumers increasingly expect brands to deliver a top-notch customer experience. Brands, in turn, make implicit and explicit promises to court new customers. But legacy organisational structures that were designed for efficiency — not creativity and collaboration — foil executives’ efforts to create lasting customer loyalty. CEOs need a new way to align their people, processes, and technology with the ideal customer journey.
In this forum, we’ll discuss:
• What are the business benefits of delivering a great customer experience?
• Why do executives need to take a system approach to service delivery?
• How can design help you to create a connected corporate ecosystem?